Volume 1, Issue 1
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ZHANG JUN, CAO YUAN & LI KE. (2020). Ya'an Grit Utensils Welfare Brand Business model Innovation and Sustainable Design Practice. Chinese Industry and Technology of Eco-environment, 1(1), 66-77..
Taking MG V Tao post-disaster reconstruction social Innovation as an example
this paper explores the MG V Tao black grit brand industry situation
its existing problems
development trend and then proposes solutions through design thinking
with identifying local problems as the primary task and cultural heritage as the core
carry out innovative design and brand design strategy of commercial operations based on Online to Offline local distinctive resources. And combined with project practice
it discusses the business model innovation of non-profit brands based on emotional design. Then business model is built based on target users and market research
and product iteration is achieved through the cooperation between design workshops of several schools and local enterprises
thereby establishing a new business model to promote the sustainable local economic development.
social innovationnonprofit brandemotional designbusiness model innovation
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