Marketing activities are the main profit and propaganda means of the enterprise

so they are highly valued by the enterprise

but in the early activities

the enterprise does not manage it as a "project"

which leads to the lack of management function

which causes a lot of problems that threaten the quality of marketing and the safety of funds. On this basis

in order to avoid this kind of phenomenon

this paper will put forward the concept of "project management "

and carry out relevant analysis work

focusing on the basic concept of project management

the application needs and strategies in the enterprise marketing activities

and the matters needing attention in the application.