摘要
Abstract
Behavioral social policy (BSP) is a kind of social policy designed based on the characteristics of human behavior
using nudge as a policy tool for implementation. It is the application of behavioral science in the field of social policy. On the underlying principle of people s behavioral preferences
BSP pursues public welfare in a covert way rather than by means of obvious economic incentives. From the perspective of policy makers
nudge strategies in behavioral social policies can be divided into increase strate- gy
decrease strategy and adjustment strategy based on the consistency of willingness and informativity. These three strategies are applied in areas of people s livelihood such as re-hospitalization rate
children s health
community-based senior care
admission fund- ing
employment
organ transplantation
and targeted poverty alleviation to help people make better choices and to improve public welfare. As an emerging method and technol- ogy
nudge is not a cure-all. It requires policy makers to take tailored measures
make ac- curate identification
weigh the advantages and disadvantages
and avoid behavioral bu- reaucracy
in order to bring forth the modernization of national governance and maxi- mization of social interests.
关键词
Keywords
Behavioral scienceSocial PolicyNudgeIncrease strategyDecrease strategyAdjustment strategy
references
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