The era of media convergence has brought new opportunities and challenges to many aspects of production and life in today’s society. Among them

innovation and entrepreneurship education in colleges and universities

as an important part of the process of cultivating high-quality talents in society

should pay full attention to the era of media convergence

introduce the concept and technology of new media into the current innovation and entrepreneurship teaching

and provide more professional guidance for students in entrepreneurship practice. Therefore

this paper analyses the deficiencies of innovation and entrepreneurship education in colleges and universities under the background of media convergence era

and puts forward targeted improvement strategies for reference.