Embodied Presence in Virtual Tourism Experiences and the Construction of Chengdu's Cultural Brand

Bowen Guan; Meilu Zhou

doi:10.47297/wspciWSP2516-252709.20240803

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Volume 8, Issue 3

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Embodied Presence in Virtual Tourism Experiences and the Construction of Chengdu's Cultural Brand
Embodied Presence in Virtual Tourism Experiences and the Construction of Chengdu's Cultural Brand
College of Fusion Media,Sichuan University of Media and Communications,Chengdu, 611745,China
Vol. 8, Issue 3, Pages: 65-69(2024)
Published： 10 June 2024 ，
DOI：10.47297/wspciWSP2516-252709.20240803
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Guan Bowen,Zhou Meilu.Embodied Presence in Virtual Tourism Experiences and the Construction of Chengdu's Cultural Brand[J].Creativity and Innovation,2024,08(03):65-69.
DOI：

Guan Bowen,Zhou Meilu.Embodied Presence in Virtual Tourism Experiences and the Construction of Chengdu's Cultural Brand[J].Creativity and Innovation,2024,08(03):65-69. DOI： 10.47297/wspciWSP2516-252709.20240803.

摘要

Abstract

This study investigates the role of embodied presence in virtual tourism and its impact on Chengdu's city branding. By leveraging advanced digital technologies

Chengdu enhances cultural immersion and sensory engagement

showcasing its historical

modern

and natural aspects. Despite successes

challenges such as incomplete sensory experiences and fragmented content integration persist. The research provides a framework for improving virtual tourism and suggests future work on advancing sensory technologies and exploring their effects on real-world tourism behaviors and brand perception.

关键词

Keywords

Virtual TourismCity Brand

references

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Ye. H. (2010). Embodied cognition: a new orientation in cognitive psychology. Advances in Psychological Science, 18, 705-710.

Oleksy, T., & Wnuk, A. (2017). Catch them all and increase your place attachment! The role of location-based augmented reality games in changing people-place relations. Computers in Human Behavior, 76, 3-8.

Wang. M. (2021). Research on Urban Image Communication Based on Xiaohongshu UGC Model. News World, 12, 78-81.

Wu. X., Liang. X., & Song. H. (2023). Tourist sensory experience: research review and prospects. Tourism and Hospitality Prospects, 7, 94-119.

Lei. Y,et.al. (2021). Research on the Evolution of Chengdu Tourism Destination Cognitive Image Based on Tourist Perception. Tropical Geography, 41, 1110-1119.

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