Barthes, R.( 1973). Mythologies, London: Paladin.Barthes, R.( 1974).S/Z, New York: Hill and Wang.Baudrillard,J.(1983). In the Shadow of the Silent Majorities or The End of the Social, New York: Semiotext(e).York: Semiotext(e).Chen,K.(1986)."MTV: The (Dis)Appearance of Postmodern Semiosis", Journal of Communi-cation Inquiry,Vol.10, No.1.Fiske,J.(1982)."Surfalism and Sandiotics: The Beach in Oz Popular Culture", Australian Jour-nal of Cultural Studies,Vol.1,No.2,pp.120-149.Fiske,J. and Watts,J.(1985)."Video Games: Inverted Pleasures" , Australian Journal of Cultur-al Studies,Vol.3, No.1.Grossberg, L.(1984).“Another Boring Day in Paradise: Rock and Roll and the Empowerment of Everyday Life”,Popular Music, No.4, pp.225-258.Langer,J.( 1982)."Playback", Metro, No.59, pp. 69-70.Lewis,L.(1986)."Female Authorship in Music Video", Communication，Vol.9, No.1.Turner,G.(1983).“Video Clips and Popular Music",Australian Journal of Cultural Studies,Vol.1, No.1, pp.107-110.