摘要
Abstract
In recent years
since the Internet has given rise to mass creation and the intervention of indus- trial capital
China's web IP has experienced a blowout growth
which accelerates the development of the ecological operation of its industry chain a pressing issue
especially in the ecological environment via multi-media and full-copyright platforms. In the thesis
the author firstly talks about the ecological operation context of web IP
and then the existing problems of the ecological operation of web IP industrial chain
such as the insufficiency in copyright protection
the economic bubbles on its expansion
the lack of originals and the cash-out mentality toward currency. Therefore
the author comes into the conclusion that
there are enormous potentials for the ecological operation of web IP industrial chain. This demands further platforms across the multiple industrial running of web IP
building its brand through the develop- ment of full-copyright. In one word
the life of web IP would be sustained with ecological progress in multimedia consumption
and the ecological operation of web IP industrial chain would be achieved in fact
关键词
Keywords
web IPecological operationindustry chainfull-copyright
references
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