Behavioral Social Policy: The practice and exploration of Nudge in public welfare

Ngok King Lun; LIANG Xinyi; YUE Jinglun

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Behavioral Social Policy: The practice and exploration of Nudge in public welfare

3卷第1期

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Behavioral Social Policy: The practice and exploration of Nudge in public welfare
Behavioral Social Policy: The practice and exploration of Nudge in public welfare
2019年3卷第1期页码：39-60
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Ngok King Lun, LIANG Xinyi & YUE Jinglun. (2019). Behavioral Social Policy: The practice and exploration of Nudge in public welfare. 社会政策评论（英文版）, 3(1), 39-60.

NGOK KING LUN, LIANG XINYI & YUE JINGLUN. (2019). Behavioral Social Policy: The practice and exploration of Nudge in public welfare. Social Policy Review, 3(1), 39-60..
Ngok King Lun, LIANG Xinyi & YUE Jinglun. (2019). Behavioral Social Policy: The practice and exploration of Nudge in public welfare. 社会政策评论（英文版）, 3(1), 39-60. DOI：

NGOK KING LUN, LIANG XINYI & YUE JINGLUN. (2019). Behavioral Social Policy: The practice and exploration of Nudge in public welfare. Social Policy Review, 3(1), 39-60.. DOI：

摘要

Abstract

Behavioral social policy (BSP) is a kind of social policy designed based on the characteristics of human behavior

using nudge as a policy tool for implementation. It is the application of behavioral science in the field of social policy. On the underlying principle of people s behavioral preferences

BSP pursues public welfare in a covert way rather than by means of obvious economic incentives. From the perspective of policy makers

nudge strategies in behavioral social policies can be divided into increase strate- gy

decrease strategy and adjustment strategy based on the consistency of willingness and informativity. These three strategies are applied in areas of people s livelihood such as re-hospitalization rate

children s health

community-based senior care

admission fund- ing

employment

organ transplantation

and targeted poverty alleviation to help people make better choices and to improve public welfare. As an emerging method and technol- ogy

nudge is not a cure-all. It requires policy makers to take tailored measures

make ac- curate identification

weigh the advantages and disadvantages

and avoid behavioral bu- reaucracy

in order to bring forth the modernization of national governance and maxi- mization of social interests.

关键词

Keywords

Behavioral scienceSocial PolicyNudgeIncrease strategyDecrease strategyAdjustment strategy

references

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