With the rapid development of social economy and the improvement of people’s living standards

the elderly tourism market occupies a larger and larger proportion in China’s tourism market

which greatly promotes the development of China's tourism industry. China’s tourism industry ushered in a period of rapid development in the 1990s

but there were still vacancies in the elderly market at that time. In the process of the continuous optimization of the living standards of the elderly

this market has gradually grown up

and has spurred the development of a number of industries. However

although the current situation of the elderly tourism market in China is good

and the corresponding service system is constantly improving

there are still many inevitable loopholes in the elderly tourism market

which restricts the further development of the elderly tourism market. Therefore

this paper will start from the development of the elderly tourism market

to explore the problems in its development

and put forward targeted optimization measures

in order to promote the sound and sustainable development of the elderly tourism market in China.