A Study on the Marketing Mechanism of Cosplay Games to Promote Female Consumers 'Purchasing Behavior: A Case Study of Heytea's Collaboration with Love in the Light and Night

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A Study on the Marketing Mechanism of Cosplay Games to Promote Female Consumers 'Purchasing Behavior: A Case Study of Heytea's Collaboration with <italic>Love in the Light and Night</italic>

9卷第6期

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A Study on the Marketing Mechanism of Cosplay Games to Promote Female Consumers 'Purchasing Behavior: A Case Study of Heytea's Collaboration with Love in the Light and Night
A Study on the Marketing Mechanism of Cosplay Games to Promote Female Consumers 'Purchasing Behavior: A Case Study of Heytea's Collaboration with Love in the Light and Night
2025年9卷第6期页码：127-130
DOI：10.47297/wspciWSP2516-252728.20250906
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相关作者

Shikun Song Chengdu Foreign Languages School

Ziyi Miao School of Foreign Languages, Tianjin University of Science and Technology

Jingyi Liao Communication University of China, Nanjing

相关机构

Chengdu Foreign Languages School

School of Foreign Languages, Tianjin University of Science and Technology

Communication University of China, Nanjing