10卷第1期
Soft vs. Hard Advertising Integrations in Bilibili Videos: Effects on Ad Attitude, Uploader Trust, and Behavioral Intentions
Soft vs. Hard Advertising Integrations in Bilibili Videos: Effects on Ad Attitude, Uploader Trust, and Behavioral Intentions
- 2026年10卷第1期 页码：144-149
DOI：10.47297/wspciWSP2516-252730.20261001
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Kexin Lai Guangzhou Nanfang College
Yuzhang Huang Suzhou University
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Guangzhou Nanfang College
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