A Study on the Influence Mechanism of Narrative Immersion in Brand-customized Short Dramas on Users' Advertising Avoidance: Taking the Co-branded Short Drama of Luckin Coffee and Duolingo as an Example

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10卷第3期

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A Study on the Influence Mechanism of Narrative Immersion in Brand-customized Short Dramas on Users' Advertising Avoidance: Taking the Co-branded Short Drama of Luckin Coffee and Duolingo as an Example
A Study on the Influence Mechanism of Narrative Immersion in Brand-customized Short Dramas on Users' Advertising Avoidance: Taking the Co-branded Short Drama of Luckin Coffee and Duolingo as an Example
2026年10卷第3期页码：127-132
DOI：10.47297/wspciWSP2516-252726.20261003
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Wanlin Tian Wenzhou Kean University

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Wenzhou Kean University