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A Study on the Influence Mechanism of Narrative Immersion in Brand-customized Short Dramas on Users' Advertising Avoidance: Taking the Co-branded Short Drama of Luckin Coffee and Duolingo as an Example

10卷第3期

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    • A Study on the Influence Mechanism of Narrative Immersion in Brand-customized Short Dramas on Users' Advertising Avoidance: Taking the Co-branded Short Drama of Luckin Coffee and Duolingo as an Example

    • A Study on the Influence Mechanism of Narrative Immersion in Brand-customized Short Dramas on Users' Advertising Avoidance: Taking the Co-branded Short Drama of Luckin Coffee and Duolingo as an Example

    • 2026年10卷第3期 页码：127-132  

    • DOI：10.47297/wspciWSP2516-252726.20261003    

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