Research on How Cross-border KOL Marketing Facilitates the Internationalization of Domestic Brands: A Case Study of Huaxizis Marketing Strategy on TikTok

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Research on How Cross-border KOL Marketing Facilitates the Internationalization of Domestic Brands: A Case Study of Huaxizis Marketing Strategy on TikTok

10卷第4期

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Research on How Cross-border KOL Marketing Facilitates the Internationalization of Domestic Brands: A Case Study of Huaxizis Marketing Strategy on TikTok
Research on How Cross-border KOL Marketing Facilitates the Internationalization of Domestic Brands: A Case Study of Huaxizis Marketing Strategy on TikTok
2026年10卷第4期页码：140-144
DOI：10.47297/wspciWSP2516-252727.20261004
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Dian Zheng Macau University of Science and Technology, Macau

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Macau University of Science and Technology, Macau