Research on the Dissemination Mechanism of KOL Group Public Opinion and Corporate Brand Reputation Governance: A Dual Case Comparison Based on ABC Emotion Theory

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10卷第4期

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Research on the Dissemination Mechanism of KOL Group Public Opinion and Corporate Brand Reputation Governance: A Dual Case Comparison Based on ABC Emotion Theory
Research on the Dissemination Mechanism of KOL Group Public Opinion and Corporate Brand Reputation Governance: A Dual Case Comparison Based on ABC Emotion Theory
2026年10卷第4期页码：180-186
DOI：10.47297/wspciWSP2516-252735.20261004
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Yifei Wu Xiamen University Tan Kah Kee College

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Xiamen University Tan Kah Kee College