9卷第4期
The Mechanism of How Brand Collaborations Influence Consumer Purchasing Behavior: A Multi-Case Study Based on Collaborations Between Anime IPs and Luxury Brands
The Mechanism of How Brand Collaborations Influence Consumer Purchasing Behavior: A Multi-Case Study Based on Collaborations Between Anime IPs and Luxury Brands
- 2025年9卷第4期 页码：205-208
DOI：10.47297/wspciWSP2516-252745.20250904
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Haotian Guo Art and Design department, The Hang Seng University of Hong Kong, Hongkong
Xiaoqing Li School of Accounting, Guangzhou Huashang College
Yan Zou The Returned Overseas Chinese Federation of Hengyang
Xiao Yu University of Sydney, Sydney, New South Wales
Xiaohan Zhang Department of Jinan New Channel- Jutes High School
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相关机构
Art and Design department, The Hang Seng University of Hong Kong, Hongkong
School of Accounting, Guangzhou Huashang College
The Returned Overseas Chinese Federation of Hengyang
University of Sydney, Sydney, New South Wales
Department of Jinan New Channel- Jutes High School
