With the development of social economy

many emerging industries are booming. Cultural industry and tourism industry play an important role in the development of a town. The promotion of tourism culture cannot be separated from brand design

which can best highlight its cultural tourism characteristics. Only the rural tourism culture that gives brand design concept can form core competitiveness and improve economic benefits

rather than floating on the surface and lacking attraction to tourists. Today’s society is an era that needs to rely on brand building. Under the encouragement of national policies

we should seize the opportunity to truly build a tourism cultural promotion industry brand representative. Brand design can make the products more competitive

contain more in-depth things

reduce the homogenization with surrounding tourism products

and strive to build a distinctive

valuable and competitive rural tourism culture. Based on the research methods of field survey

literature review

statistical analysis and field questionnaire survey

this paper expounds the development status of Longnan rural tourism culture and some problems existing in cultural promotion

and put forward the relevant strategies of Longnan rural tourism based on brand design concept to make efforts to promote tourism culture.