Tourism art products mainly refer to tourism products developed with humanistic tourism resources as the main body

which are made to meet people’s spiritual tourism consumption needs and aim at improving people’s tourism quality of life. The core of tourism product design is creativity and aesthetics. From the aesthetic point of view

it emphasizes that the beauty of tourism products can give people a pleasant feeling. From the creative point of view

it emphasizes the creation of a unique cultural symbol. And "product" refers to a way of production and marketing. In the design of tourist crafts

the design of tourist products is very important. Through the analysis of the design style of tourism products

this paper tries to demonstrate the reorientation of the design principles in order to innovate in the design principles and explore in the application. From the two aspects of the overall design principles and the application design principles

this paper makes an in-depth analysis to clarify the design principles and requirements of tourism products.