企业漂绿行为研究综述

陈慧

doi:10.12184/wspcyjjWSP2516-414709.20250902

PDF
Export
Share
Collection
Album

Volume 9, Issue 2

Views: 0 Downloads: 2

企业漂绿行为研究综述
企业漂绿行为研究综述
上海大学经济学院，上海 200444
Vol. 9, Issue 2, Pages: 46-49(2025)
Published：28 February 2025
DOI：10.12184/wspcyjjWSP2516-414709.20250902
Accepted：

Scan QR Code

陈慧.企业漂绿行为研究综述[J].创意经济,2025,09(02):46-49.

陈慧. (2025). 企业漂绿行为研究综述. Creative Economy(Chinese Version), 9(2), 46-49..
陈慧.企业漂绿行为研究综述[J].创意经济,2025,09(02):46-49. DOI： 10.12184/wspcyjjWSP2516-414709.20250902.

陈慧. (2025). 企业漂绿行为研究综述. Creative Economy(Chinese Version), 9(2), 46-49.. DOI： 10.12184/wspcyjjWSP2516-414709.20250902.

摘要

本文系统梳理了企业漂绿行为的研究现状，聚焦其核心内涵、多维表现形式及测度方法。研究指出，漂绿行为本质是企业通过选择性披露、视觉误导或虚假宣传等手段掩盖环境绩效缺陷的象征性行为，其形式可划分为企业层面与产品层面的漂绿，以及基于语言表述的声称式漂绿与依托非语言符号的执行式漂绿。研究进一步梳理了主客观结合的漂绿测度体系，为识别漂绿行为提供方法论支持。本文为深化漂绿行为的理论认知、完善监管机制及推动企业实质性环境责任实践提供了系统性参考。

Abstract

关键词

Keywords

references

Delmas M A, Burbano V C. The drivers of greenwashing[J]. California management review, 2011, 54(1): 64-87.

Lyon T P, Maxwell J W. Greenwash: Corporate environmental disclosure under threat of audit[J]. Journal of economics & management strategy, 2011, 20(1): 3-41.

Lyon T P, Montgomery A W. The means and end of greenwash[J]. Organization & environment, 2015, 28(2): 223-249.

Pizzetti M, Gatti L, Seele P. Firms talk, suppliers walk: Analyzing the locus of greenwashing in the blame game and introducing 'vicarious greenwashing'[J]. Journal of business ethics, 2021, 170(1): 21-38.

Walker K, Wan F. The harm of symbolic actions and green-washing: Corporate actions and communications on environmental performance and their financial implications[J]. Journal of business ethics, 2012, 109: 227-242.

Baum L M. It's not easy being green... or is it? A content analysis of environmentalclaims in magazine advertisements from the United States and United Kingdom[J]. Environmental Communication: A Journal of Nature and Culture, 2012, 6(4): 423-440.

Parguel B, Benoit-Moreau F, Russell C A. Can evoking nature in advertising mislead consumers? The power of 'executional greenwashing'[J]. International Journal of Advertising, 2015, 34(1): 107-134.

Siano A, Vollero A, Conte F, et al. "More than words": Expanding the taxonomy of greenwashing after the Volkswagen scandal[J]. Journal of business research, 2017, 71: 27-37.

Zhang L, Li D, Cao C, et al. The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern[J]. Journal of cleaner production, 2018, 187: 740-750.

Szabo S, Webster J. Perceived greenwashing: the effects of green marketing on environmental and product perceptions[J]. Journal of business ethics, 2021, 171: 719-739.

Marquis C, Toffel M W, Zhou Y. Scrutiny, norms, and selective disclosure: A global

study of greenwashing[J]. Organization science, 2016, 27(2): 483-504.

黄溶冰,陈伟,王凯慧.外部融资需求、印象管理与企业漂绿[J].经济社会体制比较,2019(3):81-93.

Kim E H, Lyon T P. Greenwash vs. brownwash: Exaggeration and undue modesty in corporate sustainability disclosure[J]. Organization science, 2015, 26(3): 705-723.

李哲,王文翰."多言寡行" 的环境责任表现能否影响银行信贷获取——基于"言"和"行"双维度的文本分析[J].金融研究,2021,498(12):116-132.

Yu E P, Van Luu B, Chen C H. Greenwashing in environmental, social and governance disclosures[J]. Research in international business and finance, 2020, 52: 101192.

Alert me when the article has been cited

Submit

No data

Related Author

No data

Related Institution

No data

⁰