Discussion on the Teaching Mode Reform of “Market Research” 
Course Based on Ability Cultivation

Volume 4, Issue 2

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Discussion on the Teaching Mode Reform of “Market Research” Course Based on Ability Cultivation
Discussion on the Teaching Mode Reform of “Market Research” Course Based on Ability Cultivation
Jincheng College of Sichuan University
Vol. 4, Issue 2, Pages: 57-61(2020)
Published： 2020 ，
DOI：10.12184/wspiedWSP2516-250008.20200402
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HAI LIU, JINGHUI WU. Discussion on the Teaching Mode Reform of “Market Research” Course Based on Ability Cultivation. [J]. Journal of international education and development, 2020, 4(2): 57-61.
DOI：

HAI LIU, JINGHUI WU. Discussion on the Teaching Mode Reform of “Market Research” Course Based on Ability Cultivation. [J]. Journal of international education and development, 2020, 4(2): 57-61. DOI： 10.12184/wspiedWSP2516-250008.20200402.

With the rapid development of China’s talent market

the demand for application-oriented talents in the talent market is gradually expanding

which requires the cultivation of students’ practical operation ability. Therefore

colleges and universities need to reform the teaching mode of “Market Research” course

strengthen the emphasis on the practical content of the course

so as to strengthen the cultivation of application-oriented talents. Based on this

this paper first briefly analyzes the teaching mode of “Market Research” course

then analyzes the content of the reform of the teaching mode of the course from three aspects

and finally puts forward the significance of the reform of the teaching mode of the course from three aspects

so as to provide reference and exchange for relevant people.

Market researchTeaching model reform of courseAbility cultivation

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