Deep Integration of Artificial Intelligence and e-Commerce: a Study of Personalised Shopping Experience with Intelligent Recommender Systems

Jiayang Chen; Hua Tan; Zhanmeng Zhang

doi:10.47297/taposatWSP2633-456901.20250610

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Deep Integration of Artificial Intelligence and e-Commerce: a Study of Personalised Shopping Experience with Intelligent Recommender Systems

Volume 6, Issue 10

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Deep Integration of Artificial Intelligence and e-Commerce: a Study of Personalised Shopping Experience with Intelligent Recommender Systems
Deep Integration of Artificial Intelligence and e-Commerce: a Study of Personalised Shopping Experience with Intelligent Recommender Systems
1.INTI International University, Nilai, 71800, Malaysia
2.Yunnan Agricultural University, Kunming, Yunnan, 650201, China
3.Nanchang Vocational Institute of Film and Television Communication, Nanchang, Jiangxi, 330224, China
Vol. 6, Issue 10, Pages: 7-11(2025)
Published：30 October 2025
DOI：10.47297/taposatWSP2633-456901.20250610
Accepted：

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Chen Jiayang,Tan Hua,Zhang Zhanmeng.Deep Integration of Artificial Intelligence and e-Commerce: a Study of Personalised Shopping Experience with Intelligent Recommender Systems[J].Theory and Practice of Science and Technology,2025,06(10):7-11.
DOI：

Chen Jiayang,Tan Hua,Zhang Zhanmeng.Deep Integration of Artificial Intelligence and e-Commerce: a Study of Personalised Shopping Experience with Intelligent Recommender Systems[J].Theory and Practice of Science and Technology,2025,06(10):7-11. DOI： 10.47297/taposatWSP2633-456901.20250610.

摘要

Abstract

Artificial intelligence

as an emerging technology

is gradually penetrating all walks of life.In 1956

in Dartmouth College in the United States

many experts and scholars came together to discuss issues such as using machines to mimic human learning and other aspects of intelligence

and for the first time put forward the concept of artificial intelligence

marking the birth of the discipline of artificial intelligence; in 1997

the Deep Blue computer

which was developed by IBM The Deep Blue computer developed by IBM defeated the human world chess champion

marking the official arrival of the AI era; the emergence of ChatGPT at the end of 2022 signalled the rapid development and application of AI technology. At present

AI technology has shown its important value in many fields such as games

film and television

advertising

education

virtual reality

etc.

and also shows great potential for application in the field of e-commerce.

关键词

Keywords

references

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