Volume 5, Issue 2
1.School of Graduate Studies, Management and Science University, Shah Alam 40100, Malaysia
2.College of Management, Henan University of Technology, Zhengzhou, Henan ,450001, China
3.Faculty of Health and Life Sciences, Management and Science University, Shah Alam 40100, Malaysia
Published： 20 August 2024 ，
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Shao Peipei,Ismail Nurul Azira,Rosli Siti Zaharah.Determinants of Chinese Consumers' Purchase Intention for Certified Agricultural Products[J].Theory and Practice of Science and Technology,2024,05(02):32-41.
Shao Peipei,Ismail Nurul Azira,Rosli Siti Zaharah.Determinants of Chinese Consumers' Purchase Intention for Certified Agricultural Products[J].Theory and Practice of Science and Technology,2024,05(02):32-41. DOI： 10.47297/taposatWSP2633-456903.20240502.
The frequent occurrence of food safety issues has prompted consumers to pay more attention to the quality and provenance of the agricultural products they buy. Increased awareness of health and environmental protection is also driving consumers to prefer agricultural products that is certified for quality and environmental protection. Certified produce meets specific quality and safety standards and can provide consumers with trusted choices. However
there are differences in consumers' trust and awareness of the certified labels that exist in the market
which greatly affects consumers' purchasing decisions. Therefore
this paper discusses the determinants of Chinese consumers' purchase intention for certified agricultural products from the perspectives of consumer personal factors
product factors and external environmental factors
in order to provide targeted strategic suggestions
promote the healthy development of agricultural product market and enhance consumers' trust and transparency in agricultural products.
Consumer purchase intentionFood safetyEnvironment-friendly
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