With the wide application of artificial intelligence technology in the network environment

the cultivation of college students' network literacy is facing new opportunities and challenges. This paper deeply analyzes the connotation and current situation of college students' network literacy from the perspective of artificial intelligence

and constructs a network literacy cultivation mechanism for college students from multiple dimensions such as educational guidance

technical support

and practical exercise

aiming to improve the ability of college students to adapt to the network environment in the era of artificial intelligence and promote their all-round development.