Since the reform and opening up

my country’s economic and international status has been improved. Many domestic tourist attractions have opened up to the outside world

and more and more foreign friends are visiting China. For foreign tourists

those who have just set foot in China certainly do not understand our country’s long history and culture

but if you want to understand our country’s culture

you must first solve the language problem. In the translation of cross-cultural logos

there are many irregular translations of the scenic logos that we have translated

which makes foreign tourists a bit confused. This article takes Zhaoqing’s scenic spot logo as an example to investigate and study its irregular parts. And use the functional translation theory as a guide to analyze its irregular parts

and think about its countermeasures

in order to increase foreign friends’ understanding of the culture of Zhaoqing tourist attractions.