Research on Strategies for Improving Mainstream Public Opinion Guidance in Universities under the Background of Integrated Media

Hui Zhi

doi:10.47297/taposatWSP2633-456924.20230402

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Research on Strategies for Improving Mainstream Public Opinion Guidance in Universities under the Background of Integrated Media

Volume 4, Issue 2

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Research on Strategies for Improving Mainstream Public Opinion Guidance in Universities under the Background of Integrated Media
Zhengzhou University of Science and Technology, Zhengzhou City,Henan Province,450064
Vol. 4, Issue 2, Pages: 158-164(2023)
Published： 2023 ，
DOI：10.47297/taposatWSP2633-456924.20230402

Full txt

Hui Zhi. (2023). Research on Strategies for Improving Mainstream Public Opinion Guidance in Universities under the Background of Integrated Media. Theory and Practice of Science and Technology, 4(2), 158-164.
DOI：

Hui Zhi. (2023). Research on Strategies for Improving Mainstream Public Opinion Guidance in Universities under the Background of Integrated Media. Theory and Practice of Science and Technology, 4(2), 158-164. DOI： 10.47297/taposatWSP2633-456924.20230402.

摘要

Abstract

In recent years

the booming short video platforms have further enriched the media resources of new media formats. However

many so-called traffic passwords and explosive articles on various platforms have also filled the public opinion field with different voices

bringing a significant impact on the mainstream public opinion guidance of universities. Taking the announcement of the first batch of pilot units for integrated media construction by the Ministry of Education as an opportunity

the connotation of integrated media construction in universities is further enriched. It is required that universities should start from reality

strengthen the construction of integrated media communication system

shape the mainstream public opinion pattern

and explore how to use integrated media construction to nurture people.

关键词

Keywords

Integrating mainstream mediaPublic opinionGuidance in Universities

references

Wang Meichen. Research on Campus Public Opinion Guidance in Universities from the Perspective of Ideological and Political Education [D]. Nanjing Normal University, 2016.[2] Hong Shuyuan. On the Improvement of Public Opinion Guidance Ability in Universities in the Era of New Media [J]. Journal of Fujian University of Education, 2016,17 (01): 6-10.[3] Wang Wenbin, Tang Cunchen, Ma Zhanying. Innovation in discourse expression of mainstream media from the perspective of media integration [J]. Television Research. 2021 (08): 38-41.[4] Su Hongyuan, Wang Yuelin. Ecological Changes and Governance of Online Public Opinion in the Era of Intelligent Communication [J]. Chinese Editor, 2022 (12).[5] Zhao Lei. 50 Years of Agenda Setting: The Development and Transformation of Agenda Setting Theory in the New Media Environment - Interview with Founders of Agenda Setting, Maxwell McCombs, Donald Shaw, and David Weaver [J] International Press, 2019 (01).

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