User Transfer Behavior in Live Streaming Social Media

Yide He

doi:10.47297/wspceWSP2516-251910.20240802

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User Transfer Behavior in Live Streaming Social Media

Volume 8, Issue 2

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User Transfer Behavior in Live Streaming Social Media
E-Commerce in Jiangsu,P.R. China
Vol. 8, Issue 2, Pages: 69-74(2024)
Published： 29 August 2024 ，
DOI：10.47297/wspceWSP2516-251910.20240802
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He Yide.User Transfer Behavior in Live Streaming Social Media[J].Creative Economy,2024,08(02):69-74.
DOI：

He Yide.User Transfer Behavior in Live Streaming Social Media[J].Creative Economy,2024,08(02):69-74. DOI： 10.47297/wspceWSP2516-251910.20240802.

摘要

Abstract

This study delved into the intricate dynamics of user transfer behavior within the realm of live streaming social media e-commerce in Jiangsu

China

meticulously examining user profiles and their corresponding transfer behaviors. It sheds light on the multifaceted factors influencing users' engagement with various platforms

paying particular attention to their perceptions and the challenges they encounter in this digital landscape.Participants

categorized based on diverse profile variables

provide a comprehensive understanding of their user transfer behavior and its utilization in the context of e-commerce. The pivotal aim of this research is to craft actionable strategies addressing the complexities and challenges prevalent in the live streaming social media e- commerce sector in Jiangsu.This exploration not only contributes to a deeper understanding of the current state of e-commerce but also serves as a guide for developing more user-centric platforms and strategies in the rapidly evolving world of digital commerce.

关键词

Keywords

E-CommerceLiveStreamingUserTransfer behaviorSocial media

references

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Jeong U., Nirmal A., Jha K., Tang X., Bernard H. R., & Liu H. (2023). User Migration across Multiple Social Media Platforms. arXiv preprint arXiv:2309.12613. Retrieved from https://arxiv.org/pdf/2309.12613https://arxiv.org/pdf/2309.12613.

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Wu D., Li X., & Fang Z.(2021).The impact of brand reputation on consumers' purchase intentions in live streaming e-commerce. Journal of Business Research, 123, 549-559.

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Zhou T., Ling X., & Deng S. (2021). Research on Social Media User Transfer Behavior Based on PPM Model. Information Science (02), 114-119. doi:10.13833/j.issn.1007-7634.2021.02.014http://dx.doi.org/10.13833/j.issn.1007-7634.2021.02.014.

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