Research on the New Business Model under the Digital Supply Chain: A Case Study of JD.com

Ruiping Yang

doi:10.47297/wspceWSP2516-251910.20250903

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Research on the New Business Model under the Digital Supply Chain: A Case Study of JD.com

Volume 9, Issue 3

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Research on the New Business Model under the Digital Supply Chain: A Case Study of JD.com
Research on the New Business Model under the Digital Supply Chain: A Case Study of JD.com
Tianjin Chenjian university, Tianjin, 300384, China
Vol. 9, Issue 3, Pages: 52-55(2025)
Published：30 June 2025
DOI：10.47297/wspceWSP2516-251910.20250903
Accepted：

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Yang Ruiping.Research on the New Business Model under the Digital Supply Chain: A Case Study of JD.com[J].Creative Economy,2025,09(03):52-55.
DOI：

Yang Ruiping.Research on the New Business Model under the Digital Supply Chain: A Case Study of JD.com[J].Creative Economy,2025,09(03):52-55. DOI： 10.47297/wspceWSP2516-251910.20250903.

摘要

Abstract

Taking JD.com as an example

this paper explores the new business model with the digital supply chain and its impact on enterprise development. Following literature review and case study

this research finds that the digital supply chain significantly supports the extension of enterprise value and business model innovation by mechanisms such as improving operation efficiency

resource allocation optimization

and supply chain resilience enhancement. Through such practices as supply chain digitalization

application of big data technology

and supply chain finance innovation

JD.com has built a new business model that is innovative and agile

which is an important reference for the industry. The study also shows the positive effects of the digital supply chain in promoting the ESG performance of firms and enhancing their global value chain ranking

and suggests directions and policy recommendations for future growth.

关键词

Keywords

references

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