Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce

Xinxia Deng

doi:10.47297/wspceWSP2516-251911.20220602

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Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce

Volume 6, Issue 2

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Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce
Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce
GuangDong Baiyun University, Faculty of Art Design, GuangZhou GuangDong 510450, P.R.China
Vol. 6, Issue 2, Pages: 80-83(2022)
Published： 30 April 2022 ，
DOI：10.47297/wspceWSP2516-251911.20220602
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Deng Xinxia.Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce[J].Creative Economy,2022,06(02):80-83.
DOI：

Deng Xinxia.Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce[J].Creative Economy,2022,06(02):80-83. DOI： 10.47297/wspceWSP2516-251911.20220602.

摘要

Abstract

From the aspect of economy

trade and culture

the most popular new media live commerce is the public welfare activities

which dedicates great media power to the recovery of cultural tourism

enhance social consumption confidence and win the battle against poverty. From the perspective of media integration

this is no longer just a live show

but a new exploration of the way of media change and the use of new media propaganda methods

and its media integration has a very important value.

关键词

Keywords

Culture and tourismLive broadcastNew mediaStrategy

references

Hu B. How to Exert the Boosting Role of Mainstream Media in the Fusion Communication of Culture and Tourism-Taking the Integration Practice of Shanxi Evening News as an Example[J]. Journalist Cradle, 2022(2): 150-152.

Liu Z H, Jiao J P. Research on the Development Strategy of IP Resources of Traditional Arts and Crafts of the Sea School under the Background of Integration of Culture and Tourism[J]. Journal of Zhejiang University(Humanities and Social Sciences Edition), 2022, 52(1): 126-135.

Du X Y, Zhang J L. Research on the Innovation and Development of Nanjing Velvet Flower from the Perspective of Cultural Tourism Integration[J]. Business Economics, 2020(11): 20-22.

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