Against the background of the intersection of rural revitalization and the strategy for a strong maritime nation

the development of traditional fishing villages is facing historical opportunities and practical challenges. Tourism has become an important driving force for promoting their transformation. Taking Yuanjiagou Village in Dalian as an example

this paper systematically analyzes the current situation of its tourism development

and diagnoses that the core problems it faces are: declining market awareness and the absence of systematic marketing

a weak tourism product system and insufficient local narrative capacity

the lagging development of tourism public services and supporting reception facilities

as well as insufficient community participation and insufficient impetus for comprehensive development. Targeted accordingly

this paper proposes paths for sustainable development: achieving precise brand rebuilding and multi-dimensional market connection; constructing an experience product spectrum and immersive narrative scenarios; promoting the strengthening of weak links and quality upgrading of tourism service facilities; cultivating the capacity of community subjects and building a co-construction

co-governance and sharing mechanism. This study aims to provide theoretical reference and practical inspiration for the transformation and sustainable development of similar traditional fishing villages in coastal areas.