Bringing the Magic Home: A Study on Visitors' Emotional Experience and Mediated Memory Practices at Hong Kong Disneyland Resort, China

Yaqi Lyu

doi:10.47297/wspceWSP2516-251916.20261001

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Bringing the Magic Home: A Study on Visitors' Emotional Experience and Mediated Memory Practices at Hong Kong Disneyland Resort, China

Volume 10, Issue 1

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Bringing the Magic Home: A Study on Visitors' Emotional Experience and Mediated Memory Practices at Hong Kong Disneyland Resort, China
Bringing the Magic Home: A Study on Visitors' Emotional Experience and Mediated Memory Practices at Hong Kong Disneyland Resort, China
School of Communication, Hong Kong Baptist University, Hong Kong, 999077, China
Vol. 10, Issue 1, Pages: 82-86(2026)
Published：28 February 2026
DOI：10.47297/wspceWSP2516-251916.20261001
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Lyu Yaqi.Bringing the Magic Home: A Study on Visitors' Emotional Experience and Mediated Memory Practices at Hong Kong Disneyland Resort, China[J].Creative Economy,2026,10(01):82-86.
DOI：

Lyu Yaqi.Bringing the Magic Home: A Study on Visitors' Emotional Experience and Mediated Memory Practices at Hong Kong Disneyland Resort, China[J].Creative Economy,2026,10(01):82-86. DOI： 10.47297/wspceWSP2516-251916.20261001.

摘要

Abstract

This study

through in-depth interviews with Hong Kong Disneyland Resort

China

visitors

explores how emotional experiences are sustained through mediated memory practices. Findings reveal that visitors' parasocial interactions with IP characters constitute the "raw material" of emotional memory; taking photos and posting on social media serve as "primary preservation

" freezing moments in time; souvenirs act as "material anchors

" embedding into daily life; and revisiting behaviors "continuously activate" emotions

driving repeat consumption. These four themes collectively form a cyclical mechanism of "Emotional Generation → Emotional Preservation → Emotional Activation → Repeat Consumption

" revealing the micro-logic of "bringing the magic home."

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Keywords

references

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