Driven by digital technology

new media has reshaped the paradigm of information dissemination

while traditional corporate communication models struggle due to inadequate adaptability. Supported by media richness theory and uses and gratifications theory

and through an analysis of the characteristics and advantages of new media

this paper constructs a corporate communication strategy system encompassing "strategic positioning – content innovation – channel integration – technology empowerment." Research indicates that targeted user insight serves as the foundation

scenario-based content innovation constitutes the core

omni-channel synergy provides the guarantee

and data-driven optimization is the key. This framework offers theoretical support and practical pathways for enterprises to overcome information overload and enhance communication effectiveness

contributing significantly to building corporate brand competitiveness in the new media era.