Volume 9, Issue 3
Taylor's University, Subang Jaya, Selangor, 47500, Malaysia
Published：30 June 2025
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Wang Hongjie.Marketing Promotion Analysis Of Tesla in the Electric Vehicle Industry[J].Creative Economy,2025,09(03):134-141.
Wang Hongjie.Marketing Promotion Analysis Of Tesla in the Electric Vehicle Industry[J].Creative Economy,2025,09(03):134-141. DOI： 10.47297/wspceWSP2516-251925.20250903.
The present paper evaluates the strategic framework as applied by Tesla to the SWOT model. Its main advantages are in electric vehicle technology
self-driving systems and brand power. It is the industry leader based on its reliance on continuous innovation and energy ecosystem integration (solar energy + energy storage). Today
it is threatened with fluctuations in the supply chains
lack of charging infrastructure
and currently enjoys global policy implementing carbon neutrality and the increasing demand in the market. Its opportunities concentrate on increasing the market share and commercializing Robotaxi and delve deeper to work on AI technology.
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Author profile: Wang Hongjie (2005 . 3 -), female, H annationality, Beijingfrom, Bachelor of International Hotel Management (Honors), Taylor's University, Malaysia, School of Tourism Events and Hotel Management, directionResearch: AdministrationBusiness, ManagementEconomic.
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