The Impact of Traffic Marketing on Consumer Behavior: A Case Study of CASETIFY

Keyue Hu

doi:10.47297/wspceWSP2516-251926.20250902

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The Impact of Traffic Marketing on Consumer Behavior: A Case Study of CASETIFY

Volume 9, Issue 2

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The Impact of Traffic Marketing on Consumer Behavior: A Case Study of CASETIFY
The Impact of Traffic Marketing on Consumer Behavior: A Case Study of CASETIFY
College of Economics, Zhejiang Gongshang University, Hangzhou, Zhejiang, 310018, China
Vol. 9, Issue 2, Pages: 150-156(2025)
Published：28 April 2025
DOI：10.47297/wspceWSP2516-251926.20250902
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Hu Keyue.The Impact of Traffic Marketing on Consumer Behavior: A Case Study of CASETIFY[J].Creative Economy,2025,09(02):150-156.
DOI：

Hu Keyue.The Impact of Traffic Marketing on Consumer Behavior: A Case Study of CASETIFY[J].Creative Economy,2025,09(02):150-156. DOI： 10.47297/wspceWSP2516-251926.20250902.

摘要

Abstract

With the rapid development of digital marketing

traffic marketing has become an important strategy for brand promotion. As the two core methods of traffic marketing

star effect and co-branded marketing have a profound impact on consumers' purchase behavior. This paper uses CASETIFY

a well-known mobile phone case brand

as a case study to explore how traffic marketing impacts consumer purchase behavior through brand loyalty as an intermediary variable. Using case analysis and data research

this paper offers recommendations for optimizing traffic marketing strategies to help brands maintain a competitive edge in a crowded market.

关键词

Keywords

references

Wu Yaming . The Interactivity and Brand Influence of Digital Marketing in the Post-Traffic Era [J ] . Business Research , National Circulation Economy, 2024 , 19 : 2096 - 3157 .

Dai Lijuan . Standing on the Trend, CASETiFY Opens the "Ceiling" of Phone Case [J ] . MODERN ADVERTISING , 2023 , 52 .

Wu Yaming . Analysis of Consumer Behavior and Countermeasures in Traffic Marketing [J ] . Business Circulation , MODERN BUSINESS, 2024 , 39 .

Zhong Haiyun , Liang Jing . Analysis of Marketing Strategies for Social E-commerce Platforms from the Perspective of Private Domain Traffic: A Case Study of Xiaohongshu Platform [J ] . Communication and Copyright , 2024 , 38 .

Chen Xi . Analysis of Marketing Strategies for Social E-commerce Platforms from the Perspective of Private Domain Traffic [J ] . Business Research , National Circulation Economy, 2024 , 4 .

Liu Jianli . IP Marketing + AI Application: Reshaping the Traffic Ecosystem and Innovating Precision Marketing [J ] . Industry and Commerce , 2024 , 66 .

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