The Drivers Behind the Popularity of Pop Mart's Labubu Series: A Three-Factor Synergy Model with Financial Analysis

Xuantao Chen

doi:10.47297/wspceWSP2516-251931.20250905

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The Drivers Behind the Popularity of Pop Mart's Labubu Series: A Three-Factor Synergy Model with Financial Analysis

Volume 9, Issue 5

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The Drivers Behind the Popularity of Pop Mart's Labubu Series: A Three-Factor Synergy Model with Financial Analysis
The Drivers Behind the Popularity of Pop Mart's Labubu Series: A Three-Factor Synergy Model with Financial Analysis
University of Washington, Seattle, WA 98195, USA
Vol. 9, Issue 5, Pages: 168-171(2025)
Published：30 October 2025
DOI：10.47297/wspceWSP2516-251931.20250905
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Chen Xuantao.The Drivers Behind the Popularity of Pop Mart's Labubu Series: A Three-Factor Synergy Model with Financial Analysis[J].Creative Economy,2025,09(05):168-171.
DOI：

Chen Xuantao.The Drivers Behind the Popularity of Pop Mart's Labubu Series: A Three-Factor Synergy Model with Financial Analysis[J].Creative Economy,2025,09(05):168-171. DOI： 10.47297/wspceWSP2516-251931.20250905.

摘要

Abstract

The current article looks at the variables that have contributed to Pop Mart's Labubu series' explosive popularity in China's designer toy market

as well as the implications for the company's profitability. Unlike most intellectual properties (IPs) that are based on film or animation narratives

Labubu is a "storyless IP" that has gained extensive consumer resonance through product aesthetics

marketing strategies

and emotional appeal. This study proposes a Three-Factor Synergy Model—design power

marketing power

and emotional power—to explain Labubu's success using secondary data analysis

comparative case studies

text mining of consumer-generated material

and financial analysis (ROA

ROE

and DCF estimations).The findings show that

while Labubu significantly improved Pop Mart's operational efficiency and shareholder value

the company's current market price reflects an unusually high level of optimism beyond fundamentals. Thus

the study adds to both cultural intellectual property theory and financial analysis by emphasizing the dual role of consumer-driven emotional value in driving firm performance and shareholder sentiment.

关键词

Keywords

references

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