The Impact of U.S. Tariff Policies on China's Cross-Border E-Commerce Export Supply Chain Network: Taking SHEIN as an Example

Rongsu Yang

doi:10.47297/wspceWSP2516-251935.20250905

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The Impact of U.S. Tariff Policies on China's Cross-Border E-Commerce Export Supply Chain Network: Taking SHEIN as an Example

Volume 9, Issue 5

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The Impact of U.S. Tariff Policies on China's Cross-Border E-Commerce Export Supply Chain Network: Taking SHEIN as an Example
The Impact of U.S. Tariff Policies on China's Cross-Border E-Commerce Export Supply Chain Network: Taking SHEIN as an Example
School of Management, Shenzhen University, Shenzhen, Guangdong, 518055, China
Vol. 9, Issue 5, Pages: 187-190(2025)
Published：30 October 2025
DOI：10.47297/wspceWSP2516-251935.20250905
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Yang Rongsu.The Impact of U.S. Tariff Policies on China's Cross-Border E-Commerce Export Supply Chain Network: Taking SHEIN as an Example[J].Creative Economy,2025,09(05):187-190.
DOI：

Yang Rongsu.The Impact of U.S. Tariff Policies on China's Cross-Border E-Commerce Export Supply Chain Network: Taking SHEIN as an Example[J].Creative Economy,2025,09(05):187-190. DOI： 10.47297/wspceWSP2516-251935.20250905.

摘要

Abstract

This study examines the impact of U.S. tariff policy adjustments on Chinese enterprises within the cross-border e-commerce export supply chain network

using the fast-fashion platform SHEIN as a representative case. A three-stage analytical framework—"production-warehousing-logistics"—is constructed. The research reveals SHEIN's three-pronged strategy: increasing Vietnam's production share to 28%

expanding its U.S. domestic warehouses by 2.7 times

and increasing duty-free direct mail ratios by 23 percentage points. Ultimately

tariff costs were reduced by 22%

and delivery cycles shortened to 3.5 days. The study highlights the unique pathway for digital platform enterprises to achieve supply chain resilience through data-driven agile restructuring

providing theoretical foundations and practical references for optimizing global layouts in cross-border e-commerce. It also points out future research directions

such as addressing regional policy differences and compliance risk early warning systems.

关键词

Keywords

references

Guo Y , Wang X , Yang Z , Chen K , Weng W ( 2025 ) Tariffs, transportation, and profits in cross-border e-commerce: A dual-channel supply chain decision-making strategy . PLOS ONE 20 ( 1 ): e0309535 .

Du H. , Wu Y. , & Xu H . ( 2023 ). The impact of a tariff on logistics service strategies in an international e-commerce trade: game theory and agent-based model . Journal of Simulation , 18 ( 6 ), 1094 – 1114 .

Jiang Y , Zhao X M , Zhai L Y . Digital empowerment to improve the operational profitability in e-commerce supply chain [J ] . Electronic Commerce Research and Applications , 2023 , 58 : 101253 .

Chen J. , Liu J . Pricing and Logistics Strategies for Cross-Border E-Commerce Exporters by Considering Tariff . Arab J Sci Eng ( 2025 ).

Xie F . -J., Wen L . -Y. , Cui W.-T., & Shen X.-Y. ( 2024 ). Complexity Analysis and Control of Output Competition in a Closed-Loop Supply Chain of Cross-Border E-Commerce Under Different Logistics Modes Considering Chain-to-Chain Information Asymmetry. Entropy, 26 ( 12 ), 1073 .

Shen B. , & Liu X . ( 2025 ). Research on Digital Empowerment Pathways for Cross-Border E-Commerce Supply Chain Development: The Case of SHEIN . Shanghai Journal of Management Science , 47 ( 03 ), 59 - 71 .

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