Volume 15, Issue 1
Malik Firoz Khan Noon Business School, University of Sargodha, Pakistan
Full txt
Ain Qurat Ul,Haqqani Faheem Ather,Zeshan Muhammad.Exploring the Role of Digital Leadership on Side Hustle Thriving and Performance in Pakistan: A Perspective of Human Resource Analytics[J].Journal of Chinese Human Resources Management,2024,15(01):27-41.
Ain Qurat Ul,Haqqani Faheem Ather,Zeshan Muhammad.Exploring the Role of Digital Leadership on Side Hustle Thriving and Performance in Pakistan: A Perspective of Human Resource Analytics[J].Journal of Chinese Human Resources Management,2024,15(01):27-41. DOI： 10.47297/wspchrmWSP2040-800503.20241501.
The study aims to investigate the impact of digital leadership on side hustle performance in Pakistan
specifically focusing on the mediating roles of engagement and self-efficacy of side hustles. Additionally
the moderating role of side hustle motives is examined. The growing trend of side hustles in Pakistan has prompted the need for research into factors that can influence their performance. With digital platforms playing a significant role in side hustle success
this study focuses on the concept of digital leadership
which refers to the ability of leaders to utilize digital technologies effectively. We collected data from 337 side hustlers in the information technology sector of Pakistan
with data collected using a structured questionnaire. It is anticipated that digital leadership positively affects side hustle performance
with engagement and self-efficacy mediating this relationship. Furthermore
the study expects that side hustle motives moderate the relationship between digital leadership and side hustle performance
influencing the strength of the relationship. Through identifying the factors that contribute to side hustle success
policymakers can design effective strategies to support individuals engaged in side hustles
ultimately leading to economic growth and development in Pakistan.
Side hustle performanceSide hustle engagementSide hustle self-efficacySide hustle motives
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