Gender Stereotype Awareness and Prejudice: Effects on Female Career Advancement in the Media Industry

Giao Huynh Ngoc Dong; Quang Nguyen Phuong; Hy Luu Gia; Ninh Duong Ngoc Cam

doi:10.47297/wspchrmWSP2040-800507.20241502

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Gender Stereotype Awareness and Prejudice: Effects on Female Career Advancement in the Media Industry

Volume 15, Issue 2

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Gender Stereotype Awareness and Prejudice: Effects on Female Career Advancement in the Media Industry
1.FPT University, Can Tho Campus, Vietnam
2.FPT Polytechnic, FPT University, Can Tho Campus, Vietnam
Vol. 15, Issue 2, Pages: 113-123(2024)
Published： 15 April 2024 ，
DOI：10.47297/wspchrmWSP2040-800507.20241502
Accepted：

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Dong, G. H. N., Phuong, Q. N., Gia, H. L., & Cam, N. D. N. (2024). Gender stereotype awareness and prejudice: Effects on female career advancement in the media industry. Journal of Chinese Human Resources Management, 15(2), 113-123.
DOI：

Dong, G. H. N., Phuong, Q. N., Gia, H. L., & Cam, N. D. N. (2024). Gender stereotype awareness and prejudice: Effects on female career advancement in the media industry. Journal of Chinese Human Resources Management, 15(2), 113-123. DOI： 10.47297/wspchrmWSP2040-800507.20241502.

摘要

Abstract

This study examines the relationship between Gender Stereotype Awareness and Prejudice and Female Career Advancement in the Vietnamese media industry. Using a linear regression model

the study investigates the impact of various factors such as Physical characteristics

Work-family conflict

Psychological barriers

Gender stereotypes – Job knowledge & skills

and Gender stereotypes – Job qualities on Female Career Advancement. Additionally

the moderating role of the family life cycle is explored through hierarchical multiple regression analysis. The findings underscore the importance of addressing gender biases to promote equity in the Vietnamese media sector. Furthermore

the study suggests avenues for future research to delve deeper and comprehensively explore the influence of Gender Stereotype Awareness and Prejudice on Female Career Advancement.

关键词

Keywords

Gender stereotypesFemale career advancementMedia industryVietnam

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