Examining the Temporal Effects of Employer Branding on Employee Engagement and Employee Retention: A Longitudinal Study in the Indian IT Sector

Shekhar Singh; Tamanna Agarwal; Tanmay Pant

doi:10.47297/wspchrmWSP2040-800508.20241503

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Examining the Temporal Effects of Employer Branding on Employee Engagement and Employee Retention: A Longitudinal Study in the Indian IT Sector

Volume 15, Issue 3

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Examining the Temporal Effects of Employer Branding on Employee Engagement and Employee Retention: A Longitudinal Study in the Indian IT Sector
Examining the Temporal Effects of Employer Branding on Employee Engagement and Employee Retention: A Longitudinal Study in the Indian IT Sector
1.Department of Humanities & Social Sciences, Jaypee University of Engineering & Technology, Guna, Madhya Pradesh, India
2.SRMS International Business School, Lucknow, Uttar Pradesh, India
Vol. 15, Issue 3, Pages: 104-118(2024)
Published： 20 May 2024 ，
DOI：10.47297/wspchrmWSP2040-800508.20241503
Accepted：

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Singh, S., Pant, T., & Agarwal, T. (2024). Examining the temporal effects of employer branding on employee engagement and employee retention: A longitudinal study in the Indian IT sector. Journal of Chinese Human Resources Management, 15(3), 104-118.
DOI：

Singh, S., Pant, T., & Agarwal, T. (2024). Examining the temporal effects of employer branding on employee engagement and employee retention: A longitudinal study in the Indian IT sector. Journal of Chinese Human Resources Management, 15(3), 104-118. DOI： 10.47297/wspchrmWSP2040-800508.20241503.

摘要

Abstract

Anchored within the framework of the 'consumption-system' approach and guided by the principles of social exchange theory

this research delves into the interconnectedness of employer branding

employee engagement

and employee retention. The aim of this study is to construct and validate a dynamic model that explores how the desire of IT employees to stay with their current organization may either strengthen or weaken over time due to their previous perceptions of employer branding. The data for this investigation was gathered from a sample of young IT employees through two rounds of questionnaire surveys denoted as T1 and T2. Ultimately

the final dataset comprised of 380 participants. The findings unveil a direct impact of employer branding on employee engagement

as well as a direct influence of employee engagement on employee retention. Notably

both of these associations display significant temporal effects

indicating a propensity for them to become more potent as time progresses. Moreover

the carryover effects from one time point to another hold significance for all three constructs

underscoring the idea that the perceptions at T1 exert a substantial influence on the corresponding constructs at T2. In summation

it can be inferred that the impressions formed by employer branding have an enduring effect on employee engagement during subsequent time periods. Furthermore

the level of employee engagement also wields an influence on employee retention in the periods that follow. As a whole

this study provides valuable insights for human resource managers operating within the IT sector

furnishing them with guidance on how to strategically deploy employer branding practices to foster employee engagement and

in turn

bolster their commitment to remain with the organization.

关键词

Keywords

Employee engagementEmployee retentionIT sectorIndia

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