The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example

Jing Kuang; Jingyan Su

doi:10.47297/wspciWSP2516-252701.20240802

PDF
Export
Share
Collection
Album

The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example

Volume 8, Issue 2

Views: 0 Downloads: 1

The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example
Guangzhou Xinhua University
Vol. 8, Issue 2, Pages: 5-14(2024)
Published： 24 April 2024 ，
DOI：10.47297/wspciWSP2516-252701.20240802
Accepted：

Scan QR Code

Kuang Jing,Su Jingyan.The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example[J].Creativity and Innovation,2024,08(02):5-14.
DOI：

Kuang Jing,Su Jingyan.The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example[J].Creativity and Innovation,2024,08(02):5-14. DOI： 10.47297/wspciWSP2516-252701.20240802.

摘要

Abstract

With the rapid development of technology

digital transformation has become an important strategy for various industries to enhance competitiveness and achieve sustainable development. In the catering industry

digital transformation also holds a crucial position. As a leading enterprise in China's catering industry

Haidilao has achieved significant results in digital transformation

but there are still some shortcomings. This article is based on the theory of enterprise development strategy and provides an in-depth analysis of Haidilao's development strategy in the current digital transformation environment of the catering industry. EFE and IFE matrix analysis were selected for internal and external factor evaluation through PEST model

Porter's Five Forces model

and SWOT analysis. The paper comprehensively identifies the challenges of digital transformation and Haidilao. It reveals how Haidilao can effectively choose development strategies while maintaining its leading position in the industry

and proposes the choice of development strategies for Haidilao.

KEYWORDS

Catering industry; Hai Di Lao; development strategy Digital transformation

关键词

Keywords

references

Yiming Xu,Menglin Wu. Research on Innovative Development of Supply Chain in the Catering Industry under the Background of Digital Transformation . Small and Medium sized Enterprise Management and Technology, 2024, (4): 145-147.

Research on the path of empowering high-quality development of the real economy with data elements under the new development pattern .Minfeng Lu. Journal of Social Sciences, 2023 (2).

Shutong Liu. Development Strategy Research of Chain Catering Enterprises - Taking Haidilao as an Example . Hebei Enterprises, 2023(12): 69-71. DOI: 10.19885/j.cnki. hbqy. 2023.12.020.

Hui Zhang. Research on the Development Strategy of Information Technology Enterprises under the Situation of Industrial Internet Based on Digital Transformation. Modern Industrial Economy and Informatization, 2023,13 (11): 223-225.DOI: 10.16525/j.cnki.14-1362/n.2023.11.069.

Customer centric, data centric - insights and experience enhancement for bank customers. Yihan Lin; Yibin Zhang. Financial Technology Era, 2023 (2).

Research on the digital transformation of enterprises in the context of the digital economy. Chunying Wang; Hongmin Chen. Modernization of Management, 2021 (2).

Chief Digital Officers: An Analysis of the Presence of a Centralized Digital Transformation Role. Firk Sebastian;Hanelt André; Oehmichen Jana;Wolff Michael.Journal of Management Studies,2021.

Yiwen Ma. Research on the Development Strategy of "Haidilao" under the New Economic Normal. Nanhua University, 2020.

Does policy uncertainty increase relational risks? Evidence from strategic alliances. Baxamusa Mufaddal;Datta Sudip;Jha Anand.Financial Management,2020.

Hadan Bater. Research on Development Strategy of Sichuan Haidilao Catering Co., Ltd. Jilin University, 2019.

Alert me when the article has been cited

Submit

No data

Related Author

No data

Related Institution

No data

⁰