A comparative study of Chinese and German sports culture from a cross-cultural perspective: Based on DouYin and Tiktok short videos

Shilin Zhou

doi:10.47297/wspciWSP2516-252702.20220606

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A comparative study of Chinese and German sports culture from a cross-cultural perspective: Based on DouYin and Tiktok short videos

Volume 6, Issue 6

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A comparative study of Chinese and German sports culture from a cross-cultural perspective: Based on DouYin and Tiktok short videos
A comparative study of Chinese and German sports culture from a cross-cultural perspective: Based on DouYin and Tiktok short videos
German Department of Zhejiang International Studies University,Zhejiang,Hangzhou,P.R.China,310023
Vol. 6, Issue 6, Pages: 9-12(2022)
Published： 2022 ，
DOI：10.47297/wspciWSP2516-252702.20220606
Accepted：

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SHILIN ZHOU. (2022). A comparative study of Chinese and German sports culture from a cross-cultural perspective: Based on DouYin and Tiktok short videos. Creativity and Innovation, 6(6), 9-12..
DOI：

SHILIN ZHOU. (2022). A comparative study of Chinese and German sports culture from a cross-cultural perspective: Based on DouYin and Tiktok short videos. Creativity and Innovation, 6(6), 9-12.. DOI： 10.47297/wspciWSP2516-252702.20220606.

摘要

Abstract

Recently

a wave of sports craze has been created on short video platforms by bloggers led by Genghong Liu. As one of the components of culture

movement culture likewise reflects the differences between different cultures. Based on the three dimensions of Hofstede's cultural dimensions

video samples are selected from DouYin and Tiktok respectively to analyze the differences in sports culture presented on Chinese and German short video platforms

which has implications for enriching the study of cultural differences between China and Germany.

关键词

Keywords

Hofstedecultural dimensionssports cultureTikTok

references

Hofstede, G., Hofstede, G. J., & Minkov, M. (2005). Cultures and organizations: Software of the mind (Vol. 2). New York: Mcgraw-hill.[2] HQ, H. I. (n.d.). (2022). National Culture(Retrieved August 22, 2022)from https://hi.hofstede-insights.com/national-culture[3] Bluszcz, M., and S. Quan. “Cultural comparison between China and Germany based on hofstede and globe.” International Journal of Marketing, Financial Services & Management Research 5.10 (2016): 58-68.[4] Minkov, M., & Hofstede, G. (2012). Hofstede’s fifth dimension: New evidence from the World Values Survey. Journal of cross-cultural psychology, 43(1):3-14.[5] Kaye, D. B. V., Zeng, J., & Wikstrom, P. (2022). TikTok: Creativity and culture in short video. Polity, Oxford.[6] Yang, Y. (2022). TikTok/DouYin Use and Its Influencer Video Use: A Cross-Cultural Comparison Between Chinese and US Users. Online Media and Global Communication, 1(2): 339-368.

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