From "Viewing" to "Experiencing": A Study on the Embodied Communication Practices of Museum Cultural and Creative Products

Lexuan Chen

doi:10.47297/wspciWSP2516-252702.20250906

PDF
Export
Share
Collection
Album

From "Viewing" to "Experiencing": A Study on the Embodied Communication Practices of Museum Cultural and Creative Products

Volume 9, Issue 6

Views: 0 Downloads: 0

From "Viewing" to "Experiencing": A Study on the Embodied Communication Practices of Museum Cultural and Creative Products
From "Viewing" to "Experiencing": A Study on the Embodied Communication Practices of Museum Cultural and Creative Products
Fujian University of Technology, Fuzhou, Fujian, 350100, China
Vol. 9, Issue 6, Pages: 13-17(2025)
Published：30 December 2025
DOI：10.47297/wspciWSP2516-252702.20250906
Accepted：

Scan QR Code

Chen Lexuan.From "Viewing" to "Experiencing": A Study on the Embodied Communication Practices of Museum Cultural and Creative Products[J].Creativity and Innovation,2025,09(06):13-17.
DOI：

Chen Lexuan.From "Viewing" to "Experiencing": A Study on the Embodied Communication Practices of Museum Cultural and Creative Products[J].Creativity and Innovation,2025,09(06):13-17. DOI： 10.47297/wspciWSP2516-252702.20250906.

摘要

Abstract

This paper explores the paradigm shift in museum cultural and creative products from "viewing" to "experiencing" based on embodied communication theory.Research has found that cultural and creative products achieve an embodied transformation in cultural dissemination through three dimensions: tactile design

digital technology integration

and scenario construction. This effectively breaks through the limitations of traditional visual communication.This shift has profound implications for deepening understanding

fostering identity formation

and driving cultural innovation. It not only addresses the theoretical gap of "the absence of the body" in traditional cultural dissemination studies but also offers new practical pathways for the development of museum cultural and creative products.

关键词

Keywords

references

Yuan Xiaoqun, Li Yirong(2025). Physical Presence and Cognitive Extension: Innovative Digital Narratives in Picture Books from an Embodied Cognition Perspective. Publishing Panorama, (08), 78-84.

Zhang Qing(2020). Interactive Expression and Linguistic Transformation through Virtual Reality Technology in Chinese Museum Exhibitions: A Case Study of the Development and Application of the VR Shadow Puppet Game "Tian Ji's Horse Race". China Museum, (02),121-126.

Xue Ke(2025). Cultural Innovation Behind the Boom in Museum Merchandise. People's Forum, (08), 90-93.

Liu Siyi, Zhang Zhixian(2024). A Study of Interactive Narratives in Digital Museums from a Cultural Experience Perspective. China Museum, (05), 96-103.

Hu Ying(2023). An Exploration of Museum Digital Collection Development from a Cultural Value Perspective. Southeast Culture, (03), 185-190.