It is necessary to follow the country’s pace of globalisation

to broaden the liquor market

to promote liquor enterprises to the world and to influence the liquor culture in the world within “The Belt and Road” context. To promote the international market for liquor companies

we need to keep pace with the visits of Chinese leaders; we need to follow the large Chinese state-owned enterprises; we need to match the Chinese culture; and we need to make use of the power of overseas Chinese. Relying on the overseas Chinese community

we can promote Chinese liquor to the world

show our charm on the world stage

and enable Chinese liquor to integrate into the world’s mainstream spirits consumption circle

so that Chinese liquor can set a foundation in the world marketing.