Employer Image and Employer Attractiveness – a Moderated Mediation Examination

Wei Hong; Chen Cao; Wenjing Li

doi:10.47297/wspciWSP2516-252704.20230702

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Employer Image and Employer Attractiveness – a Moderated Mediation Examination

Volume 7, Issue 2

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Employer Image and Employer Attractiveness – a Moderated Mediation Examination
Employer Image and Employer Attractiveness – a Moderated Mediation Examination
1. Krirk University,Bangkok,THAILAND,10220
2. SEGI University Malaysia,Kuala Lumpur,MALAYSIA,47810
3. University of Wolverhampton, Wolverhampton, WV11SB,UK
Vol. 7, Issue 2, Pages: 31-43(2023)
Published： 2023 ，
DOI：10.47297/wspciWSP2516-252704.20230702
Accepted：

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WEI HONG, CHEN CAO & WENJING LI. (2023). Employer Image and Employer Attractiveness – a Moderated Mediation Examination. Creativity and Innovation, 7(2), 31-43..
DOI：

WEI HONG, CHEN CAO & WENJING LI. (2023). Employer Image and Employer Attractiveness – a Moderated Mediation Examination. Creativity and Innovation, 7(2), 31-43.. DOI： 10.47297/wspciWSP2516-252704.20230702.

摘要

Abstract

While organization image and employer image are two constructs highlighted in the realm of employer attractiveness studies

what relationship between two images is yet unknown. The present study aims to investigate the relationship between two constructs

and further the employer image research from Younis and Hammad in 2019. The empirical study utilized self-administered questionnaires to collect primary data of employees in Macao Food and Beverage industry. 303 valid samples were collected. Using SPSS and Amos statistical software

the study found that both corporate image and employer image are predictors of organization attraction

and employer image plays as a partial mediator of employer attraction model. Simultaneously

organization attraction predicted job seekers’ application intentions and person-organization fit has been significantly affecting the process of mediating and moderating process. Findings suggested that an attractive employer brand could help improve the efficiency and effectiveness of recruitment in the Food and Beverage industry in Macao.

关键词

Keywords

Employer brandEmployer attractivenessPerson-Organization fitMacao food and beverage industry

references

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