The Creative Implantation of Auspicious Folk Culture in the Innovative Design of Corporate Logos: Take the Logo Design of “Wei Lai Ant Clan” as an Example

Junhang Lin; Yong Liu; Hua Tang; Maoyuan Yang; Zesheng He

doi:10.47297/wspciWSP2516-252705.20210506

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Volume 5, Issue 6

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The Creative Implantation of Auspicious Folk Culture in the Innovative Design of Corporate Logos: Take the Logo Design of “Wei Lai Ant Clan” as an Example
The Creative Implantation of Auspicious Folk Culture in the Innovative Design of Corporate Logos: Take the Logo Design of “Wei Lai Ant Clan” as an Example
1. Faculty of Architecture and Urban-rural Planning, Zhuhai College of Science and Technology
2. Faculty of Innovation and Design, City University of Macau
3. Zhuhai Tinsion-Vae Architectural Decoration Design Engineering Co., Ltd.
Vol. 5, Issue 6, Pages: 50-57(2021)
Published： 2021 ，
DOI：10.47297/wspciWSP2516-252705.20210506
Accepted：

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JUNHANG LIN, YONG LIU, HUA TANG, MAOYUAN YANG & ZESHENG HE. (2021). The Creative Implantation of Auspicious Folk Culture in the Innovative Design of Corporate Logos: Take the Logo Design of “Wei Lai Ant Clan” as an Example. Creativity and Innovation, 5(6), 50-57..
DOI：

JUNHANG LIN, YONG LIU, HUA TANG, MAOYUAN YANG & ZESHENG HE. (2021). The Creative Implantation of Auspicious Folk Culture in the Innovative Design of Corporate Logos: Take the Logo Design of “Wei Lai Ant Clan” as an Example. Creativity and Innovation, 5(6), 50-57.. DOI： 10.47297/wspciWSP2516-252705.20210506.

摘要

Abstract

Auspicious folk culture is a concentrated display of the people’s psychology of seeking good luck and avoiding evil

It is an important part of Chinese folk culture. It is not only an immaterial culture

but also a spiritual or religious component. It contains auspicious vision and extends auspicious symbolism. Therefore

from the perspective of the creative implantation of auspicious folk culture

we innovatively design and express the corporate logo of the Wei Lai Ant Clan

hoping to inherit the traditional culture and at the same time make the corporate image more modern.

关键词

Keywords

Auspicious CultureWei Lai Ant ClanInnovative Design of LogoCreative Implantation of Culture

references

Liu Yan. “Research on the Application of Graphic Symbols in Logo Design” [J]. Design, 2016(23):66-67.[2] Wang Feng, Zhao Lina. “Reflection of Traditional Cultural Elements in Logo Design” [J]. Packaging Engineering, 2021(6):341-43.[3] Rui Xue. “The Embodiment of Semiotics in Logo Design” [J]. Daguan • Visual Communication Design, 2020(6):13-15.[4] You Donggui, Li Kemin. “Research on the Application of Auspicious Culture in the Design of Cultural and Creative Products” [J]. Industrial Design • Culture and Inheritance, 2019(6):138-39.[5] Gu Li. Comparison of Cultural Elements into Logo Design [D]. Liaoning: Luxun Academy of Art, 2016.[6] Wang Siwen, Fan Jun. “The Guiding Rresearch of Creative Thinking on the Multi-dimensional Space Design of Corporate Logo” [J]. Education Modernization, 2018,5(08):128-29.[7] Ren Liying. Analysis of Color Application in Logo Design [D]. Hubei University of Technology, 2016.[8] Ji Rong. “Interpretation of the Graphical Representation of Chinese Character Signs” [J]. Packaging Engineering, 2015, 36(24): 21-24.

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