Film and television animation is an important means of cultural output

which has positive significance in promoting national values and meeting the spiritual and cultural needs of the people. The application of digital media art in film and television animation design can greatly improve animation production efficiency and promote the development of animation design towards personalization

popularization

and technology. Moreover

it has changed a series of drawbacks in traditional animation design and is of great significance for promoting the sustainable development of film and television animation in China.

KEYWORDS

film and television animation design; digital Media Art