Research on Interactive Strategies of Broadcasting Hosts and Audience Reactions in the New Media Environment

Su Rui; Du-Won LEE이두원

doi:10.47297/wspciWSP2516-252708.20240804

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Research on Interactive Strategies of Broadcasting Hosts and Audience Reactions in the New Media Environment

Volume 8, Issue 4

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Research on Interactive Strategies of Broadcasting Hosts and Audience Reactions in the New Media Environment
Research on Interactive Strategies of Broadcasting Hosts and Audience Reactions in the New Media Environment
Cheongju University, Cheongju 361-712, Korea
Vol. 8, Issue 4, Pages: 49-53(2024)
Published： 20 August 2024 ，
DOI：10.47297/wspciWSP2516-252708.20240804
Accepted：

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Rui Su,LEE이두원 Du-Won.Research on Interactive Strategies of Broadcasting Hosts and Audience Reactions in the New Media Environment[J].Creativity and Innovation,2024,08(04):49-53.
DOI：

Rui Su,LEE이두원 Du-Won.Research on Interactive Strategies of Broadcasting Hosts and Audience Reactions in the New Media Environment[J].Creativity and Innovation,2024,08(04):49-53. DOI： 10.47297/wspciWSP2516-252708.20240804.

摘要

Abstract

New media has become one of the main channels for information dissemination. In the broadcasting industry

the rise of new media has changed the interaction mode between broadcasters and listeners. The host not only needs to master traditional broadcasting skills

but also needs to utilize the characteristics of new media platforms to enhance interaction with the audience. This paper explores the interactive strategies of broadcasting hosts in the new media environment and their impact on audience response

in order to provide reference for broadcasting hosts to better adapt to the changes brought by new media

thereby improving the interactive effect of broadcasting programs and audience satisfaction.

关键词

Keywords

broadcasting and hostinginteractionaudience response

references

Zhao Ting. A Study on the Role Tone and Audience Identification of Television Broadcasters and Hosts in Modern Programs [J]. Journalism Communication, 2024, (12): 100-102.

Qiao Yihong. The Transformation of Television Broadcasters and Hosts in the New Media Environment [J]. China Newspaper Industry, 2024, (05): 238-239.

Xu Jia. Exploring the Role Positioning and Value of Television Broadcasters and Hosts for Cross Media Communication [J]. China Digital Cable TV, 2023, (05): 65-67.

Mu Yi. Innovation of Broadcasting and Television Hosting Styles in the Era of All Media [J]. West China Broadcasting TV, 2023, 44 (03): 172-174.

Chen Ruoyi. Strategic Analysis of Innovative Development of Broadcasting and Hosting under the Background of New Media [J]. Journal of News Research, 2022, 13 (24): 204-206.

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