Objective

2

Addressing the issues of severe functional homogeneity and lack of emotional experience in the stationery market

this study explores a design approach for stationery products guided by emotional design theory

and verifies the effectiveness of concrete materials and architectural form language in enhancing users' emotional connection.

Methods

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Using Norman's three-level theory of emotional design as an analytical framework

this study employed questionnaires and in-depth interviews to identify user pain points and emotional needs regarding existing stationery products. Based on the research findings

design strategies were proposed across three dimensions—the instinctive

behavioral

and reflective levels. A design practice centered on concrete materials and architectural forms was implemented

and the effectiveness of the design in fostering emotional connection was evaluated through user assessments.

Results

2

User research revealed that existing stationery products suffer from severe homogenization

a lack of emotional experience

and monotonous materials and craftsmanship. Users demonstrated a clear preference for the raw texture of materials

modular interaction methods

and narrative-driven formal language. The design practice resulted in the "Concrete Islet" stationery series

comprising three pens

a storage box

a ruler

a stamp

and a base. User evaluation results indicate that this series received high ratings across three dimensions—material sensory experience

operational experience

and contextual resonance—and the effectiveness of emotional connection has been preliminarily validated.

Conclusion

2

Integrating the sensory properties of concrete

the architectural logic of modular interaction

and the spatial language of architectural forms into stationery design can effectively achieve a multidimensional unity of functional fulfillment and emotional resonance. This study provides an interdisciplinary practical pathway and referenceable design strategies for the emotional design of stationery products.