Exploration of the Integration and Innovation of Xi'an Shadow Puppetry Art and Commerce and Its Commercialization Path

Zhuoshang Yang

doi:10.47297/wspciWSP2516-252709.20250902

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Exploration of the Integration and Innovation of Xi'an Shadow Puppetry Art and Commerce and Its Commercialization Path

Volume 9, Issue 2

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Exploration of the Integration and Innovation of Xi'an Shadow Puppetry Art and Commerce and Its Commercialization Path
Exploration of the Integration and Innovation of Xi'an Shadow Puppetry Art and Commerce and Its Commercialization Path
Qingdao No. 9 High School, Qingdao, Shandong, 266100, China
Vol. 9, Issue 2, Pages: 47-51(2025)
Published：23 April 2025
DOI：10.47297/wspciWSP2516-252709.20250902
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Yang Zhuoshang.Exploration of the Integration and Innovation of Xi'an Shadow Puppetry Art and Commerce and Its Commercialization Path[J].Creativity and Innovation,2025,09(02):47-51.
DOI：

Yang Zhuoshang.Exploration of the Integration and Innovation of Xi'an Shadow Puppetry Art and Commerce and Its Commercialization Path[J].Creativity and Innovation,2025,09(02):47-51. DOI： 10.47297/wspciWSP2516-252709.20250902.

摘要

Abstract

As an ancient traditional folk art in China

Xi'an shadow puppetry carries rich cultural connotations. However

it faces inheritance difficulties in modern society. This paper aims to study the integration and innovation of its art and commerce as well as the commercialization path. Through methods such as literature research

field visits

interviews

questionnaires

and case analysis

it deeply analyzes the current situation

explores problems

and proposes strategies. The research finds that Xi'an shadow puppetry can achieve commercial development through product and service innovation

brand marketing

business cooperation

and diversified profit - making. At the same time

innovation in performance and inheritance models can help it adapt to modern market demands

promote its inheritance and development

and provide reference for the commercialization of traditional arts.

关键词

Keywords

references

Wang Hua. Research on the Historical Origin and Cultural Connotations of Xi'an Shadow Puppetry [J]. Cultural Heritage Research, 2020, 18(3): 45 - 52.

Liu Yuedi, Zhang Xinke. Inheritance and Innovation of Traditional Arts in Modern Society - Taking Xi'an Shadow Puppetry as an Example [J]. Art Research, 2019, 25(2): 32 - 42.

Zhao Yang. Protection and Inheritance Strategies of Xi'an Shadow Puppetry in the Digital Age [J]. Media Forum, 2021, 4(14): 175 - 176.

Li Meng. Exploration of the Commercial Development Path of Xi'an Shadow Puppetry [J]. Cultural Industry, 2022, (15): 34 - 36.

Wang Qiang. Research on the Integration and Development Strategies of Xi'an Shadow Puppetry in the Tourism Industry[J]. Tourism Tribune, 2022(08): 89 - 96.

Liu Chang. Research on the Inheritance and Protection Strategies of Xi'an Shadow Puppetry in the Digital Age[J]. New Media Research, 2021(15): 111 - 113.

Smith, J. (2017). Traditional Arts in the Global Market: The Case of Xi'an Shadow Puppetry. Routledge.

Brown, A. L. (2018). Cultural Heritage and the Commercialization of Chinese Folk Arts: Xi'an Shadow Puppetry as an Example. Journal of Asian Cultural Studies, 12(3), 56-72.

Garcia, M. (2019). Innovation and Inheritance: Xi'an Shadow Puppetry's Journey in the Digital Age. Springer.

Johnson, D. (2020). The Role of Education in Revitalizing Xi'an Shadow Puppetry. UNESCO Courier, 45(2), 33-40.

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