Powered by new-generation information technologies such as big data

cloud computing

and artificial intelligence

the digital intelligence has changed the creation modes of visual communication design and enabled cultural genes and symbols to be intelligently extracted

reorganized

and integrated into various scenarios

thereby achieving the goal of digital translation. This paper takes traditional Chinese patterns as the research object

and starts from cultural decoding to attempt to construct a methodology that progresses from digital empowerment to intelligent deconstruction

then to creative reproduction

and finally to translation via visual communication. In this way

it achieves the organic integration of traditional genes

digital intelligence technology and modern aesthetics

and better responds to the contemporary requirements for the living inheritance of fine traditional Chinese culture

the innovation upgrading of visual communication design

and digital transformation.