Research on the Role Functions and Communication Strategies of Cultural Programme Hosts in the Context of Media Integration

Qiqi Huang

doi:10.47297/wspciWSP2516-252711.20250905

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Research on the Role Functions and Communication Strategies of Cultural Programme Hosts in the Context of Media Integration

Volume 9, Issue 5

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Research on the Role Functions and Communication Strategies of Cultural Programme Hosts in the Context of Media Integration
Research on the Role Functions and Communication Strategies of Cultural Programme Hosts in the Context of Media Integration
South-Central Minzu University, Wuhan, Hubei, 430000, China
Vol. 9, Issue 5, Pages: 59-63(2025)
Published：30 October 2025
DOI：10.47297/wspciWSP2516-252711.20250905
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Huang Qiqi.Research on the Role Functions and Communication Strategies of Cultural Programme Hosts in the Context of Media Integration[J].Creativity and Innovation,2025,09(05):59-63.
DOI：

Huang Qiqi.Research on the Role Functions and Communication Strategies of Cultural Programme Hosts in the Context of Media Integration[J].Creativity and Innovation,2025,09(05):59-63. DOI： 10.47297/wspciWSP2516-252711.20250905.

摘要

Abstract

With the acceleration of media convergence

cultural programs have become a vital vehicle for preserving China's outstanding traditional culture and promoting mainstream values.This paper focuses on the role functions and communication strategies of presenters in cultural programs. Employing case study methodology

it examines representative programs such as China in the Classics

The Chinese Poetry Competition

and The Readers to systematically explore the core functions and practical approaches of presenters within a media convergence environment.In response to the opportunities and challenges presented by media convergence

presenters must enhance their communication effectiveness through strategies such as deepening content

innovating formats

reconstructing discourse

and extending their roles.This paper further proposes an optimised approach involving collaborative efforts between presenters

production teams and platforms

thereby providing theoretical reference for innovation in cultural dissemination.

关键词

Keywords

references

Li Zeyun. Innovative Approaches to Hosting Communication Amidst Role Weakening: A Case Study of Cultural Variety Shows [J]. Voice and Screen World, 2023(17):40-42.

Yang Bolun. Communication Strategies of Cultural Program Hosts from the Perspective of Role Positioning: Taking China in the Classics as an Example [J]. Satellite Television and Broadband Multimedia, 2022(19):121-123.

Du Zhiping, Huang Xintao. Analysis of Communication Strategies for Traditional Culture Variety Shows in the Context of Media Convergence: The Reader as an Example [J]. Publishing Panorama, 2020(1):73-75.

Guangming Online. Narratives in the Spotlight: Resonances in the New Communication Context.[EB/OL](2025-1-7)[2025-8-18].https://wenyi.gmw.cn/2025-01/07/content_37784289.htm.

Sohu.com. Zhu Guangquan has launched another cultural programme, delivering a commendable performance. Yet netizens' heated discussions have centred on something else entirely.[EB/OL](2025-6-10)[2025-8-18].https://www.sohu.com/a/903170068_100142012.

Zhang Zhenfei. An Exploration of the Innovative Development of CCTV's Cultural Variety Programs in the Context of Converged Media [J]. Journal of Journalism Research, 2022, 13(2): 176-178.

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